About Us

Project Kartavya, a transformative initiative led by United Breweries Limited, is dedicated to creating a safer and more responsible road culture across India. In collaboration with the Government of India’s National Road Safety Campaign—Sadak Suraksha, Jeevan Raksha—our mission is to empower individuals with the knowledge and tools to drive safely, ensuring the well-being of every road user. Through innovative approaches, community engagement, and meaningful partnerships, Project Kartavya focuses on educating and inspiring individuals to adopt safe and responsible driving practices. We believe that by fostering a culture of safety, we can significantly reduce road accidents and build a secure future for everyone on the road.